Western Digital is a brand that does not need much introduction. Being one of the storage industry’s pioneers and long-time leaders, provides products and services for people and organizations that collect, manage and use digital information. The company designs and produces reliable, high-performance hard drives and solid state drives that keep users’ data accessible and secure from loss. Its advanced technologies are configured into applications for client and enterprise computing, embedded systems and consumer electronics, as well as its own consumer storage and media products.

Meet the new mascots for Western Digital’s Blue, Green and Black hard drive series – Brent, Gus and Blake – three robotic dudes armed with the mission to educate consumers in making the right choices when purchasing hard drives.

More than a year ago, Western Digital came up with the Blue, Green and Black hard drive series, designed to help consumers make better informed choices in selecting their digital storage solutions.
Now, WD has put faces and personalities to these hard drives in the form of Brent, Gus and Blake

Brent represents the WD Caviar Blue hard drive which is built for reliability and steadiness for everyday computing.

Gus represents the WD Caviar Green hard drive which is built to be cool, quiet and eco-friendly for reducing carbon footprint and saving our planet earth.

Blake represents the WD Caviar Black hard drive which is built to be fast and powerful for gaming enthusiasts and overclocker fans who want speed at their fingertips.